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Why ‘Gilmore Girls’ creators Amy Sherman-Palladino and Dan Palladino think their shows are a hit with audiences

Amy Sherman-Palladino and Dan Palladino still sound slightly astonished by their success and fervent fanbase.

The married couple is the brains behind “Gilmore Girls,” “The Marvelous Mrs. Maisel,” and the upcoming Amazon series “Étoile.”

Dan, 65, calls their fandom “a little mysterious” but thinks that the duo’s trademark rapid repartee might have something to do with it.

Amy Sherman-Palladino and Dan Palladino.
Amy Sherman-Palladino and Dan Palladino.
Alexis Bledel, Kelly Bishop, and Lauren Graham.
Alexis Bledel, Kelly Bishop, and Lauren Graham. Warner Bros/Everett Collection

“I think the humor in it bears repeat viewings because it goes by fast, there are a lot of references,” he exclusively told the Post at the premiere of “Étoile.” 

He added that humor is the “really strong heart at the core of all these shows,” noting that “Gilmore Girls” had the added component of having “a lot of mothers and daughters watch it repeatedly.”

“It’s their way of sort of bonding and hanging together.”

Amy, 59, also believes that their shows and their focus on female characters is another reason for their success. 

"The Marvelous Mrs. Maisel."
“The Marvelous Mrs. Maisel.” Nicole Rivelli

“There are female characters who bond over things other than men,” she explained. “I think that’s kind of a little secret that we tend to do all the time and we try really hard to never write down to our audience.

“We feel like audiences are so much smarter than I think a lot of people are going to give them credit for. They’re going to get it, they’re going to catch on if you give them something to focus on.”

Dan added that the couple’s lack of social media presence adds to their allure.

Yanic Truesdale and Charlotte Gainsbourg in "Étoile."
Yanic Truesdale and Charlotte Gainsbourg in “Étoile.” ©Amazon/Courtesy Everett Collection
The new drama "Étoile."
The new drama “Étoile.” ©Amazon/Courtesy Everett Collection

“There’s not a lot of us out there, so it makes up sort of Garboesque, we’re a little mysterious,” he said with a laugh.

Earlier this month, the couple took part in a Paley Center event in Los Angeles and were dumbfounded when 3,000 people attended. 

“We’re lucky because television can be a disposable medium sometimes, and it’s nice that people still watch ‘The Gilmore Girls,’ ‘Mrs. Maisel,’ ‘Bunheads,’ even though it was only 18 episodes,” he shares.

Daniel Palladino and Amy-Sherman Palladino pose together.
Daniel Palladino and Amy-Sherman Palladino pose together. FilmMagic
Dan Palladino and Amy Sherman-Palladino attend the 2025 PaleyFest LA.
Dan Palladino and Amy Sherman-Palladino attend the 2025 PaleyFest LA. WireImage

The pair’s newest show, “Étoile,” like “Bunheads,” takes place against the backdrop of the ballet world with the dancers and staff of two ballet companies — one in Paris and one in New York — swapping their most talented stars. 

The show stars Charlotte Gainsbourg and some familiar faces like Luke Kirby, who played Lenny Bruce in “The Marvelous Mrs. Maisel,” and Yanic Truesdale, who played Michel in “Gilmore Girls.”

Amy explained why they’re fascinated by the planet of pliés and pirouettes.

Directors, writers and creators Daniel Palladino and Amy Sherman-Palladino attend Prime Video's "Étoile" premiere.
Directors, writers and creators Daniel Palladino and Amy Sherman-Palladino attend Prime Video’s “Étoile” premiere. Getty Images

“It’s an amazing thing,” she enthused, “because it seems so effortless and so ethereal on stage and it’s so athletic and hard offstage. Dancers are so focused and they’re always in and they never stop moving and it’s all about work.

“They’re never really going to get rich,” she went on. “It’s all about the art form and they’re just pure creatures of the form. And I admire that so much.”

“Étoile” drops on April 24.